The Challenge –
Microsoft User Research had a site that was outdated and didn’t serve their department need of gathering data on potential testers. On top of this they were going through renaming the department from Microsoft Usability to Microsoft User Research to more adequately describe their department. A print campaign had been developed to start to educate the public about Microsoft’s need for testers, but once the user went to Microsoft User Research’s current site there wasn’t a clear path on how to enroll or learn more. The goal was to create a streamlined site that served two different functions equally – engage and enroll potential testing candidates.

About the Site –
The Microsoft User Research website is designed to offer specific and succinct information important to a potential testing candidate. Minimalist in design and clear structure, the user is able to quickly digest the needed information. Aligning directly with the site goals, the navigation leads you in two directions – “about” or “enroll.” Since on the Microsoft Campus can be confusing, Microsoft’s LiveMaps technology was utilized, mashups of all of the Microsoft Studio locations were created, so the user could obtain for personalized directions once they enroll.

View Screen Shots –