The Challenge –
Microsoft needed a large, integrated advertising campaign targeting college and MBA students for the recruiting season created in four months. And they needed to revamp their reputation fast. Their main competition – Apple, Google, Amazon – is known for being cool to work for and Microsoft was slipping as the top choice for unemployment. After the initial campaign was completed and approved there was just a month and a half left to produce all of the collateral that the campaign needed.

About the Work-
All of the collateral pieces were designed to keep consistency with the “Options are Good” campaign. Designed using the campaign’s bold imagery and colors the pieces worked together as a cohesive unit to create the message that Microsoft is a cool place to work to both the younger college audience as well as the more mature MBA audience. Both audiences had separate collateral targeted directly to them. The pieces included a series of posters, full scale banners, table top banners, various flyers, stationary, various templates (powerpoint / html / word), large / small space ads, and a style guide. Other pieces created by my team members included concept development, website content, and brochures. (This was a team project.)