View the full Striking Skin Care Site.

The Challenge –
Striking Skin Care was a virtually unknown cosmeceutical brand of Helix BioMedix and needed to become noticeable to the right target market. Their competition has a strong brand awareness, but does not target specifically women that are mature that are looking for skin care designed for them. The Striking Line has a few product mentions, but Helix BioMedix has had a difficult time promoting it with out having a website where people can visually see it and learn more before they buy. The goal was to create a website that created a brand identity for Striking Skin Care, allowed woman to research and purchase the product, as well as provide a platform for Striking Skin Care to start a dialogue with women.

About the Site –
This e-commerce boutique combines beauty, cosmeceuticals and a lively social community targeted at to the 40/45+ age of peri-menopausal woman. The spa-like website provides a unique environment where visitors can both learn about the Striking anti-aging cosmeceutical line, as well purchase products. The site includes features such as a streamlined shopping experience, an ongoing video series, a portal for the Striking active social communities (Facebook, Twitter, and YouTube), a blog and a monthly newsletter.