The Challenge –
Children’s Hospital Oakland needed to develop a program to recruit new employees. Since competition is high for recruiting qualified nurses and healthcare professionals in the California area, they wanted to utilize their current employees’ networks to gather new recruits. Since working in a Children’s hospital takes a certain level of dedication and emotional stamina they wanted the campaign to be fun and upbeat, focusing on the positives of working with kids. The goal was to create a concept and the supporting materials that the average children’s hospital employee would connect with.

About the Work-
The heroes of this concept are the kids themselves. That’s what working at Children’s Hospital Oakland is all about. Helping sick and injured kids get back to just being kids. Playing, goofing around, inspiring a sense of fun wherever they go and whatever they do. This concept captures animated, vibrant images of kids doing what they do best– being kids. It’s designed to look handmade, with distinctively handcrafted type, irregular shapes and striking optical colored backgrounds. The pieces included posters, brochures, flyers, stationary, signage, game development, online branding for their intranet, event materials, and various giveaways.

View Pieces-