The Challenge –
Starbucks had developed a campaign to recruit new employees to work for their stores and corporate offices, which gave the assigned job recruiters the printed materials they needed to potential job candidates. This included promotional posters, flyers, and brochures, as well as communication materials such as letterhead and note cards. However, most of the recruiters did their recruiting online through job boards, micro sites, and banner ads, and communicated electronically through email. The goal was to create materials for the recruiters that supported their day-to-day online activities, and still remained inline with the current print campaign’s messaging and design.

About the Site –
This online toolkit for created for Starbucks recruiters kept consistency with the “Love What You Do” print campaign, and gave the recruiters all the online tools they needed. The online pieces created allowed the print brand to carry across all channels of communication that that the recruiter may have with the prospective job candidate. The pieces include customized job posting skins for online job boards for Monster.com, online company profile pages, a micro site for larger recruiting events, HTML direct email templates, and online customizable flash banner ads.