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The Challenge –
Bank of America needed to redesign their campus recruiting section on their corporate website. Since the site had originally launched Bank of America had added more programs, complied video content, and needed to add content for both the EMEA and Asia regions. They had updated their online brand standards and their current site was not in compliance. The goal was to design a 150-page+ campus recruiting section of Bank of America section directly targeted toward college students. Also, the current Bank of America online brand standards needed to met and approved by four of Bank of America’s internal departments.

About the Work-
The 150+ page campus recruiting section includes customized content for the U.S., EMEA, and Asia, a completely restructured navigation, video content for each of the individual program pages, as well as a flash module to allow the user to quickly identify which content is best suited for the them. The design and copy tone is targeted the college student, as well as complies with Bank of America’s online brand standards seamlessly fitting in with the rest of Bank of America’s corporate website.